UX UI Design



Alex is helping clients efficiently achieving their goals through a healthy blend of creativity, technical skill and commercial expertise.


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· Product Design & UX·UI Engineering ·

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· UX UI Design & Development ·


Alex specializes in crafting user-friendly Experiences by utilizing a blend of creativity, technical expertise and commercial knowledge.
By prioritizing scalability and modularity in his designs, while staying up-to-date on design trends and technologies, Alex delivers innovative and effective solutions to his clients.


And by combining Lean principles with UX / UI and Interaction design, projects are completed rapidly and can easily accommodate changes. Interactive Wireframes and Rapid Prototyping also play a significant role in moving projects efficiently from concept to completion.

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· UX Design & Engineering ·

More about projects


Skills & Tools

A useful range of skills acquired from over a decade of professional experience in design and development, all while maintaining commercial sanity.

UX · UI · UxD

Meeting project goals, establishing suitable user Interactions with a user-friendly Experience design and enhancing the user Interface.
It involves: user experience, research, persona, statement, ideation, flow, journey, map, information architecture, wireframe, design process, management methodologies

Web Design

Creating visually appealing and user-friendly designs that help companies with conversions: for website, landing page, single-page site, e-commerce webshop, web applications..
It involves: ideas, solutions, planning, concept, layout, look & feel, colors, typography, imagery, aesthetics, responsiveness, navigation, interactivity, functionality, browser & device test, compatibility

Web Development

Translating UX · UI · UxD concepts into functional, user-friendly, accessible web and digital products that are effective in conversion: for SaaS, website, e-shop, landing pages, apps...
It involves: functional design, technical design, interactive wireframe, rapid prototyping, framework, optimization, wcag accessibility, usability, application, web development

Lean & rapid


An important part of services I provide is creating interactive wireframes and rapid prototyping. This helps speed up the development process, reduce process waste, and improve overall productivity and efficiency.

Sketch to Hi-Fi Wireframe

Fast and efficient way to create & develop UX

  • ✓ Focus on creating high-fidelity interactive wireframes
  • ✓ Quickly iterating them into interactive prototypes
  • ✓ Test concept, approach, functionality, design...
  • ✓ Make informed decisions: repeat or develope

This approach, combined with Lean UX, enables faster decision-making and development, ultimately ensuring that the final product effectively meets user needs.

Sketch to Hi-Fi Wireframe

Wireframe to Hi-Fi Prototype

Next, UI styling is applied to transform the wireframes into prototypes. Interactive prototypes can serve as design-ready mockups or front-end templates, and are ready to be used as;

  • ✓ plain source code pages (html/css/js)
  • ✓ implemented within a framework of choice
  • ✓ utilizing a CMS of choice
  • ✓ or integration within back-end
Wireframe to Prototype

See more interactive wireframes

Past projects


Portfolio samples of my previous projects include a diverse range of industries, including enterprise, organizations, technology... and anything in between.

Audi NL

Enterprise: Audi NL
UX UI web development

Nederlandse Spoorwegen

Organization: Nederlandse Spoorwegen
Portal design & development, Wcag

TNO Companies

Technology: TNO Companies
Website development, project management

See more about past projects


Alex is a user experience, interaction + interface designer & developer who merges technical skills with creativity to deliver stable and innovative web solutions.

He provides professional services to a diverse range of clients from various industries and organizations, with over a decade+ of experience.

His expertise includes;

  • common sense solutions,
  • UX / UI engineering,
  • product design,
  • optimizations, and
  • web development.

Alex helps clients to efficiently achieve their goals through a healthy blend of creativity, technical skills and commercial expertise.

Based in South Holland, Europe.

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Repetitio est mater studiorum


Get in touch

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